DIGITAL TRANSFORMATION-BASED PROJECT MANAGEMENT INNOVATION IN THE HOSPITALITY INDUSTRY: A CASE STUDY OF BINTANG BALI RESORT
Downloads
Objective: This study aims to analyze the implementation of digital transformation-based project management innovations at Bintang Bali Resort to improve operational efficiency and organizational performance. The innovations implemented include the integration of Channel Manager with Property Management System (PMS) in revenue management and the implementation of Human Resource Information System (HRIS) in human resource management. The main problem before the implementation of the innovation was the manual process that caused a high risk of errors, delays in data processing, and low work efficiency. Method: The method used is a descriptive approach with an analysis of the implementation of organizational and business innovations. Results: The results show that system integration can improve data accuracy, operational efficiency, service quality, and support data-based decision-making. Digital transformation also contributes to increased employee productivity and company competitiveness in the hospitality industry. Novelty: This study highlights the integrated implementation of Channel Manager–PMS and HRIS within a hospitality setting as a digital transformation-based project management innovation to address operational inefficiencies and enhance organizational performance.
Project Management Institute (PMI), A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 7th ed. Newtown Square, PA, USA: Project Management Institute, 2021.
H. Kerzner, Project Management: A Systems Approach to Planning, Scheduling, and Controlling, 12th ed. Hoboken, NJ, USA: Wiley, 2017.
J. Tidd and J. Bessant, Managing Innovation: Integrating Technology, Market and Organizational Change, 6th ed. Hoboken, NJ, USA: Wiley, 2018.
P. Jones and A. Lockwood, The Management of Hotel Operations: An Innovative Approach to the Study of Hotel Management. London, U.K.: Thomson Learning, 2004.
S. P. Robbins and T. A. Judge, Organizational Behavior, 17th ed. Harlow, U.K.: Pearson Education, 2017.
OECD, Oslo Manual 2018: Guidelines for Collecting, Reporting and Using Data on Innovation, 4th ed. Paris, France: OECD Publishing, 2018.
D. J. Teece, “Business models, business strategy and innovation,” Long Range Planning, vol. 43, no. 2–3, pp. 172–194, 2010.
M. Mariani and M. Borghi, “Industry 4.0 and digital transformation in the hospitality industry,” International Journal of Hospitality Management, vol. 89, 2020.
A. Neirotti, E. Raguseo, and E. Paolucci, “Are customers’ reviews creating value in the hospitality industry?,” International Journal of Information Management, vol. 36, no. 6, 2016.
F. A. Anwar et al., “Digital transformation in the hospitality industry: Improving efficiency and guest experience,” International Journal of Hospitality Management, 2024.
J. Strohmeier, “Research in e-HRM: Review and implications,” Human Resource Management Review, vol. 17, no. 1, 2007.
T. Verhoef et al., “Digital transformation: A multidisciplinary reflection,” Journal of Business Research, vol. 122, 2021.
A. Vial, “Understanding digital transformation: A review and research agenda,” Journal of Strategic Information Systems, vol. 28, no. 2, 2019.
R. Bondarouk and C. Brewster, “Conceptualising the future of HRM and technology research,” International Journal of Human Resource Management, vol. 27, no. 21, 2016.
S. Kimes, “Hotel revenue management in an online distribution environment,” International Journal of Revenue Management, vol. 3, no. 3, 2009.
Copyright (c) 2026 Risa Pratini, Ni Putu Ayu Trefi Cahaya Wati, Ni Made Yudhaningsih, I Dewa Nyoman Usadha
This work is licensed under a Creative Commons Attribution 4.0 International License.
