DEVELOPING AN INNOVATION STRATEGY FOR ENTERPRISES TO ENHANCE COMPETITIVENESS

Israilov Rustam Ibragimovich

doi:10.61796/jaide.v1i11.1139

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Israilov Rustam Ibragimovich
israilov@gmail.com
Associate Professor of the Department of "Accounting and Audit" of the Namangan Engineering and Technological Institute

Vol. 1 No. 11 (2024): Journal of Artificial Intelligence and Digital Economy

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December 5, 2024

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Objective: This study aims to explore the role of development strategies in enhancing organizational competitiveness amidst a rapidly changing environment, emphasizing the significance of an innovation-driven approach to achieving long-term sustainability. Methods: The research employs a qualitative analysis of market-driven strategic frameworks and their application within industries and sectors, emphasizing the integration of socially-oriented transformations and innovation strategies into organizational operations. Results: The findings indicate that adopting an innovation strategy significantly contributes to the growth of industries and sectors within the national economy. Organizations with a focus on sustainable innovation demonstrate improved adaptability to evolving market conditions and a stronger foundation for maintaining competitive advantages. Novelty: This study highlights the interplay between innovation strategies and socially-oriented transformations as pivotal for modern organizations. It underscores the dual role of innovation as both a driver of national economic growth and a tool for creating sustainable competitive advantages in a dynamic environment.

Rustam Ibragimovich, I. (2024). DEVELOPING AN INNOVATION STRATEGY FOR ENTERPRISES TO ENHANCE COMPETITIVENESS. Journal of Artificial Intelligence and Digital Economy, 1(11), 11–15. https://doi.org/10.61796/jaide.v1i11.1139

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