[1]
Puspita, A.C., Sukmono, R.A. and Yulianto, M.R. 2025. THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS. Journal of Artificial Intelligence and Digital Economy. 2, 10 (Oct. 2025), 622–635. DOI:https://doi.org/10.61796/jaide.v2i10.1501.