Efendi, O. W. K., Sukmono, R. A., & Oetarjo, M. (2025). THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY. Journal of Artificial Intelligence and Digital Economy, 2(11), 743–762. https://doi.org/10.61796/jaide.v2i11.1505