AMRI, R. N. Z.; SUDARSO, S.; INDAYANI, L. THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES . Journal of Artificial Intelligence and Digital Economy, [S. l.], v. 2, n. 10, p. 717–742, 2025. DOI: 10.61796/jaide.v2i10.1588. Disponível em: https://journal.antispublisher.id/index.php/JAIDE/article/view/1588. Acesso em: 20 sep. 2026.