Puspita, A. C., Sukmono, R. A. and Yulianto, M. R. (2025) “THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS”, Journal of Artificial Intelligence and Digital Economy, 2(10), pp. 622–635. doi: 10.61796/jaide.v2i10.1501.