Auwalina, R., R. E. Febriansah, and D. K. Sari. “CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE”. Journal of Artificial Intelligence and Digital Economy, vol. 1, no. 9, Sept. 2024, pp. 7-18, doi:10.61796/jaide.v1i9.925.