Journal of Artificial Intelligence and Digital Economy

SOCIAL PRESENCE AND REPURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS: THEORETICAL REVIEW

Jiao Ying Da — 2025-09-02

Objective: This study aims to investigate how social commerce, as a subset of online buying integrated with social media interaction, influences consumer behaviors such as repurchase intention and active engagement. Method: The research framework is grounded in Social Exchange Theory (SET) and the Theory of Planned Behaviour (TPB), examining the relationships among social presence, trust, and customer engagement. Results: Findings indicate that social presence—defined as the perception of warm, personal, and authentic connections—plays a pivotal role in fostering trust, reducing online transaction risks, and enhancing customer loyalty. Furthermore, increased engagement within social commerce platforms was found to strengthen community growth and brand attachment, ultimately driving sustainable repurchasing behaviors. Novelty: This study contributes by addressing a critical gap in the literature concerning retention and loyalty beyond initial adoption, offering both theoretical insights and practical strategies for cultivating genuine online communities that transform satisfied consumers into long-term brand advocates.

THE ROLE OF PROFESSIONAL COMMITMENT: A THEORETICAL REVIEW OF OCCUPATIONAL STIGMA AND TURNOVER INTENTION

Zhao Yaosong — 2025-09-02

Objective: This study investigates the impact of occupational stigma on turnover intention among healthcare workers, with a focus on the mediating role of occupational self-esteem. Method: An integrated theoretical framework combining Conservation of Resources (COR) Theory, Social Identity Theory, and the Job Demands-Resources (JD-R) Model was employed to explain the psychological mechanisms underlying this relationship. Occupational stigma was conceptualized as a stressor that depletes personal resources, while occupational self-esteem was examined as a protective factor. Results: The findings reveal that occupational stigma significantly predicts turnover intention, but this effect is mediated by occupational self-esteem. Healthcare workers with higher levels of professional self-worth demonstrated greater resilience against stigma-induced resource depletion, thereby reducing disengagement and turnover intention. Novelty: This research advances the literature by introducing a comprehensive model that explicates how stigma translates into turnover through resource depletion processes and highlights occupational self-esteem as a critical buffer. The study provides actionable implications for healthcare institutions to design retention strategies through resilience-building, recognition systems, and supportive organizational cultures that mitigate stigma and foster employee well-being.

THE EFFECT OF SELF-CONCEPT ON THE ACADEMIC PERFORMANCE OF SECONDARY SCHOOL STUDENTS IN IKOM LOCAL GOVERNMENT AREA OF CROSS RIVERS STATE

Charles Ekpung Akata — 2025-09-10

Objective: This study investigated the effect of self-concept on the academic performance of secondary school students in Ikom Local Government Area of Cross River State, focusing on its relationship with academic outcomes, gender, and subject specialization. Method: A descriptive survey research design was employed, utilizing a validated instrument, the Self-Concept and Academic Performance Questionnaire (SCAPQ). A stratified random sampling technique selected 240 Senior Secondary School II students from six schools, with 228 valid responses analyzed. Data analysis involved descriptive statistics, Pearson Product-Moment Correlation, and independent samples t-tests at a 0.05 significance level. Results: Findings indicated a moderate, positive, and statistically significant relationship between self-concept and academic performance (r = 0.462, p < 0.05), while no significant differences were found across gender (t = 1.128, p = 0.260) or subject specialization (t = 0.559, p = 0.577). Novelty: This study contributes empirical evidence from Ikom L.G.A., highlighting self-concept as a universal academic resource that consistently supports students’ performance regardless of gender or discipline, and underscores the importance of targeted interventions in enhancing students’ self-beliefs for improved educational outcomes.

FINANCIAL SECURITY AS THE MAIN FACTOR ENSURING THE STABILITY AND COMPETITIVENESS OF A JOINT-STOCK COMPANY

Urazbaeva Ilmira Konysbaevna — 2025-09-26

Objective: This study investigates the role of financial security as a critical determinant of the stability and competitiveness of joint-stock companies, with a specific focus on Uzbekistan’s corporate experience. Method: Using a qualitative-descriptive approach, the research integrates a literature review with an analysis of real-world data, including capital structures, financial performance indicators, and regulatory developments affecting Uzbek joint-stock companies. Results: The findings show that firms with strong financial security—marked by capital adequacy, liquidity, solvency, and risk management—are more resilient to economic shocks and better able to pursue competitive growth strategies. Conversely, the decline in the number of joint-stock companies in the late 2000s reflects the consequences of stringent capital requirements and high leverage, while ongoing reforms in corporate governance and equity financing indicate progress toward improved financial stability and competitiveness. Novelty: The study contributes by contextualizing the concept of financial security within a transitional economy, demonstrating how financial resilience not only secures survival but also enhances market competitiveness, thereby offering theoretical insights and practical implications for corporate financial management in emerging markets.