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THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES

DOI : 10.61796/jaide.v2i10.1588
Rangga Nur Zaifatl Amri , Satrio Sudarso , Lilik Indayani
717-742
Abstract : 181
VIEW ARTICLE : 134

THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS

DOI : 10.61796/jaide.v2i7.1538
Yunia Najachatul Chusnah , Lilik Indayani , Kumara Adji Kusuma , Rizky Eka Febriansah
476-486
Abstract : 108
View Article : 193
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