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CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGIC CAPABILITY FOR ICT ENTREPRENEURSHIP IN THE DIGITAL ECONOMY

DOI : 10.61796/jaide.v3i7.1881
Rita Ambarwati
17-30
Abstract : 45
View Article : 30

COMPREHENSIVE FRAMEWORK FOR OPTIMIZING DEMAND FORECASTING IMPLEMENTATION: A BIBLIOMETRIC ANALYSIS

DOI : 10.61796/jaide.v3i3.1865
Rifkiansyah Aryasatya Pramudita , Rita Ambarwati Sukmono
27-55
Abstract : 32
VIEW ARTICLE : 30

THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 184
View Article : 131

THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS

DOI : 10.61796/jaide.v2i10.1501
Adhelia Cahya Puspita , Rita Ambarwati Sukmono , Mochamad Rizal Yulianto
622-635
Abstract : 267
View Article : 205

THE INFLUENCE OF PRICE PERCEPTION, BRAND AWARENESS AND QUALITY PERCEPTION ON BUYING INTEREST IN CHAMP NUGGETS IN EAST JAVA WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/jaide.v2i3.1511
Hamzah Lutfi , Rita Ambarwati Sukmono
207-229
Abstract : 115
View Article : 133

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 433
View Article : 339
1 - 6 of 6 items