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THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 174
View Article : 119

THE INFLUENCE OF AFFILIATE MARKETING, LIVE STREAMING, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS OF FACETOLOGY SUNSCREEN PRODUCTS ON TIKTOK SHOP

DOI : 10.61796/jaide.v3i3.1875
Shinta Nuriya , Alshaf Pebrianggara , Hasan Ubaidillah , Misti Hariasih
93-111
Abstract : 19
View Article : 18

THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP

DOI : 10.61796/jaide.v2i4.1517
Indri Kurniasari , Muhammad Yani
279-299
Abstract : 281
View Article : 269

SOCIAL PRESENCE AND REPURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS: THEORETICAL REVIEW

DOI : 10.61796/jaide.v2i8.1431
Jiao Ying Da , Ooi Boon Keat
494-512
Abstract : 228
View Article : 191
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