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THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 90
View Article : 129

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 411
View Article : 312

THE INFLUENCE OF BRAND LOYALTY, PERCEIVED QUALITY AND BRAND TRUST ON REPEAT PURCHASE OF UNILEVER PRODUCTS

DOI : 10.61796/jaide.v2i3.1513
Audi Prima Ramadhani , Rizky Eka Febriansah , Mochamad Rizal Yulianto
230-251
Abstract : 107
View Article : 143
1 - 3 of 3 items