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FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA

DOI : 10.61796/jaide.v1i3.505
Nadila Lazulfa Rohman , Ade Irma Suryani Lating , Eva Wany , Ajeng Tita Nawangsari , Mulyani Rahman Soulisa
1-9
Abstract : 256
View Article : 185

THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 175
View Article : 120

CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 274
View Article : 194

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti , Bayu Hari Prasojo
190-206
Abstract : 118
View Article : 154

THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 93
View Article : 131
1 - 5 of 5 items