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CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 192
View Article : 91

THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES

DOI : 10.61796/jaide.v2i10.1588
Rangga Nur Zaifatl Amri , Satrio Sudarso , Lilik Indayani
717-742
Abstract : 77
VIEW ARTICLE : 30

FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA

DOI : 10.61796/jaide.v1i3.505
Nadila Lazulfa Rohman , Ade Irma Suryani Lating , Eva Wany , Ajeng Tita Nawangsari , Mulyani Rahman Soulisa
1-9
Abstract : 224
View Article : 99

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti , Bayu Hari Prasojo
190-206
Abstract : 36
View Article : 11

THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 50
View Article : 27

THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 26
View Article : 11

THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP

DOI : 10.61796/jaide.v2i4.1517
Indri Kurniasari , Muhammad Yani
279-299
Abstract : 24
View Article : 16

THE INFLUENCE OF BRAND LOYALTY, PERCEIVED QUALITY AND BRAND TRUST ON REPEAT PURCHASE OF UNILEVER PRODUCTS

DOI : 10.61796/jaide.v2i3.1513
Audi Prima Ramadhani , Rizky Eka Febriansah , Mochamad Rizal Yulianto
230-251
Abstract : 26
View Article : 11

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 275
View Article : 151
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