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THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 90
View Article : 129

THE INFLUENCE OF AFFILIATE MARKETING, LIVE STREAMING, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS OF FACETOLOGY SUNSCREEN PRODUCTS ON TIKTOK SHOP

DOI : 10.61796/jaide.v3i3.1875
Shinta Nuriya , Alshaf Pebrianggara , Hasan Ubaidillah , Misti Hariasih
93-111
Abstract : 19
View Article : 18

FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA

DOI : 10.61796/jaide.v1i3.505
Nadila Lazulfa Rohman , Ade Irma Suryani Lating , Eva Wany , Ajeng Tita Nawangsari , Mulyani Rahman Soulisa
1-9
Abstract : 255
View Article : 183

THE RELATIONSHIP OF PRODUCT KNOWLEDGE, COMPANY IMAGE, AND PROMOTION ON PURCHASING DECISIONS FOR UNILEVER INDONESIA PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v1i12.1541
Rangga Ramadhani , Rizky Eka Febriansah
52-63
Abstract : 73
View Article : 97

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti , Bayu Hari Prasojo
190-206
Abstract : 118
View Article : 152

CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 273
View Article : 193
1 - 6 of 6 items