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THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES

DOI : 10.61796/jaide.v2i10.1588
Rangga Nur Zaifatl Amri , Satrio Sudarso , Lilik Indayani
717-742
Abstract : 19
VIEW ARTICLE : 8

CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 164
View Article : 84

THE RELATIONSHIP OF PRODUCT KNOWLEDGE, COMPANY IMAGE, AND PROMOTION ON PURCHASING DECISIONS FOR UNILEVER INDONESIA PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v1i12.1541
Rangga Ramadhani , Rizky Eka Febriansah
52-63
Abstract : 4
View Article : 3

THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS

DOI : 10.61796/jaide.v2i7.1538
Yunia Najachatul Chusnah , Lilik Indayani , Kumara Adji Kusuma
476-486
Abstract : 3
View Article : 2

THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP

DOI : 10.61796/jaide.v2i4.1517
Indri Kurniasari , Muhammad Yani
279-299
Abstract : 2
View Article : 4

THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 4
View Article : 3

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti
190-206
Abstract : 6
View Article : 5

FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA

DOI : 10.61796/jaide.v1i3.505
Nadila Lazulfa Rohman , Ade Irma Suryani Lating , Eva Wany
1-9
Abstract : 213
View Article : 97

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 236
View Article : 126

THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/jaide.v1i9.588
Mochamad Rizal Yulianto , Akhmad Nur Mubarok , Muhammad Suyogo
1-6
Abstract : 487
View Article : 180

IMPLEMENTATION OF DATA MINING FOR ANGKRINGAN SALES ANALYSIS USING THE APRIORI METHOD

DOI : 10.61796/jaide.v1i12.1542
Aprilia Widiya Umaroh , Nuril Lutfi Azizah , Novia Ariyanti
64-68
Abstract : 2
View Article : 2
1 - 11 of 11 items