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THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES

DOI : 10.61796/jaide.v2i10.1588
Rangga Nur Zaifatl Amri , Satrio Sudarso , Lilik Indayani
717-742
Abstract : 181
VIEW ARTICLE : 134

THE INFLUENCE OF AFFILIATE MARKETING, LIVE STREAMING, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS OF FACETOLOGY SUNSCREEN PRODUCTS ON TIKTOK SHOP

DOI : 10.61796/jaide.v3i3.1875
Shinta Nuriya , Alshaf Pebrianggara , Hasan Ubaidillah , Misti Hariasih
93-111
Abstract : 19
View Article : 18

CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 273
View Article : 193

THE RELATIONSHIP OF PRODUCT KNOWLEDGE, COMPANY IMAGE, AND PROMOTION ON PURCHASING DECISIONS FOR UNILEVER INDONESIA PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v1i12.1541
Rangga Ramadhani , Rizky Eka Febriansah
52-63
Abstract : 73
View Article : 97

THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS

DOI : 10.61796/jaide.v2i7.1538
Yunia Najachatul Chusnah , Lilik Indayani , Kumara Adji Kusuma , Rizky Eka Febriansah
476-486
Abstract : 108
View Article : 193

THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP

DOI : 10.61796/jaide.v2i4.1517
Indri Kurniasari , Muhammad Yani
279-299
Abstract : 281
View Article : 269

THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 90
View Article : 129

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti , Bayu Hari Prasojo
190-206
Abstract : 118
View Article : 152

FACTORS THAT INFLUENCE THE PURCHASE DECISION OF COSMETIC PRODUCTS ON FEMALE STUDENTS IN SURABAYA

DOI : 10.61796/jaide.v1i3.505
Nadila Lazulfa Rohman , Ade Irma Suryani Lating , Eva Wany , Ajeng Tita Nawangsari , Mulyani Rahman Soulisa
1-9
Abstract : 255
View Article : 183

IMPLEMENTATION OF DATA MINING FOR ANGKRINGAN SALES ANALYSIS USING THE APRIORI METHOD

DOI : 10.61796/jaide.v1i12.1542
Aprilia Widiya Umaroh , Nuril Lutfi Azizah , Novia Ariyanti , Azmuri Wahyu Azinar
64-68
Abstract : 88
View Article : 94

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 411
View Article : 312

THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/jaide.v1i9.588
Mochamad Rizal Yulianto , Akhmad Nur Mubarok , Muhammad Suyogo , Alshaf Pebrianggara , Istian Kriya Almanfaluti
1-6
Abstract : 684
View Article : 313
1 - 12 of 12 items