DIGITAL TRANSFORMATION IN HIGH SCHOOLS THROUGH PRINCIPAL MANAGEMENT: A CASE STUDY IN A PRIVATE HIGH SCHOOL
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Objective: This study aims to analyze the role of principal management in improving the quality of digital education services at SMA Swasta Muhammadiyah 10 Rantauprapat, Labuhanbatu Regency, North Sumatra. Method: This study used a qualitative case study design. Data were collected through semi-structured interviews, observations, and documentation studies involving the principal, vice principal, teachers, and students as informants. Results: The results show that improvements in the quality of digital services were successfully realized through the implementation of comprehensive principal management functions. This includes visionary planning such as the provision of information technology infrastructure, systematic resource organization, and mobilization through teacher motivation and support, and control through consistent supervision. The principal's responsive, solution-oriented leadership has proven to be a key catalyst in creating an effective digital ecosystem, characterized by integrated teacher competencies, continuous learning and innovation, and administrative efficiency. Novelty: This study concludes that principal management plays a crucial role in the digital transformation of education. This research contributes by offering an empirical understanding of digital management practices in private schools. It provides a basis for developing a more comprehensive digital management model in the secondary education context.
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