WEBSITE DESIGN AND CONSTRUCTION SINGLE-PAGE AS A PROMOTIONAL MEDIA AT TBS (TATA BEAUTY SALON) WONOAYU DISTRICT, SIDOARJO

Ahmad Ardiansyah Nugraha; Hindarto Hindarto; Ade Eviyanti; Novia Ariyanti

doi:10.61796/jaide.v2i9.1548

Authors

Ahmad Ardiansyah Nugraha Muhammadiyah University of Sidoarjo, Indonesia
Hindarto Hindarto
hindarto@umsida.ac.id
Muhammadiyah University of Sidoarjo, Indonesia
Ade Eviyanti Muhammadiyah University of Sidoarjo, Indonesia
Novia Ariyanti Muhammadiyah University of Sidoarjo, Indonesia

Vol. 2 No. 9 (2025): Journal of Artificial Intelligence and Digital Economy

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September 30, 2025

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Objective: This study aims to design and implement a website-based digital marketing system as an effective promotional strategy for Tata Beauty Salon (TBS) in Wonoayu District, Sidoarjo. Background: Currently, TBS relies solely on direct interaction and word-of-mouth marketing, which limits the dissemination of information and hinders business growth and competitiveness. Method: The research applies the Waterfall model of the Software Development Life Cycle (SDLC) to develop a single-page website that presents all essential information—such as services, pricing, and contact details—on one interface for a seamless user experience. The website is built using HTML and CSS for layout and design, while PHP and JavaScript are used for functional programming. Results: The implementation of the website enhances TBS’s online visibility, simplifies customer access to information, and improves promotional reach. Novelty: This research demonstrates how a simple, user-friendly single-page website can serve as an effective digital marketing tool for small businesses, contributing to increased competitiveness and sustainable business growth in the beauty industry.

Nugraha, A. A., Hindarto, H., Eviyanti, A., & Ariyanti , N. (2025). WEBSITE DESIGN AND CONSTRUCTION SINGLE-PAGE AS A PROMOTIONAL MEDIA AT TBS (TATA BEAUTY SALON) WONOAYU DISTRICT, SIDOARJO. Journal of Artificial Intelligence and Digital Economy, 2(9), 582–596. https://doi.org/10.61796/jaide.v2i9.1548

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