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CUSTOMER RELATIONSHIP MANAGEMENT AS A STRATEGIC CAPABILITY FOR ICT ENTREPRENEURSHIP IN THE DIGITAL ECONOMY

DOI : 10.61796/jaide.v3i7.1881
Rita Ambarwati
17-30
Abstract : 45
View Article : 30

THE ROLE OF PURCHASE DECISIONS IN MEDIATING THE EFFECT OF SERVICE QUALITY AND PRICE PERCEPTION ON CUSTOMER LOYALTY

DOI : 10.61796/jaide.v3i9.1930
I Kadek Wira Adijaya , Luh Komang Candra Dewi , Saortua Marbun
1-14
Abstract : 11
VIEW ARTICLE : 6

SOCIAL PRESENCE AND REPURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS: THEORETICAL REVIEW

DOI : 10.61796/jaide.v2i8.1431
Jiao Ying Da , Ooi Boon Keat
494-512
Abstract : 244
View Article : 229

THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 184
View Article : 131

PERSONALIZATION IN EMAIL MARKETING HOW TO INCREASE OPEN RATES AND ENGAGEMENT

DOI : 10.61796/jaide.v1i8.885
Hojiakbar Muminov
36-41
Abstract : 1047
View Article : 519

THE INFLUENCE OF BRAND EXPERIENCE, BRAND IMAGE AND AFFECTIVE COMMITMENT TO BRAND LOYALTY OF BANK SULUTGO CUSTOMERS IN MANADO CITY, INDONESIA

DOI : 10.61796/jaide.v1i6.619
Mongisidi R. Sanny , Willem J.F. Alfa Tumbuan , Jessy J. Pondaag
11-22
Abstract : 108
View Article : 151

MARKETING STRATEGY ANALYSIS TO IMPROVE BRAND IMAGE ON THE INSTAGRAM ACCOUNT @MIXUEINDONESIA

DOI : 10.61796/jaide.v2i1.1482
Muchammad Riza Zulfikar , Didik Hariyanto
20-27
Abstract : 90
View Article : 137
1 - 7 of 7 items