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COMPARISON OF AGREEMENTS FROM 4 PAY TV PLATFORMS SUCH AS NETFLIX, IQIYI, DISNEY HOTSTAR, AND WE TV REGARDING CONSUMER PROTECTION

DOI : 10.61796/jaide.v2i5.1529
Lusiana Febri Lestari , Sri Budi Purwaningsih
372-385
Abstract : 13
View Article : 9

THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY

DOI : 10.61796/jaide.v2i11.1505
Oksi Wijaya Kusuma Efendi , Rita Ambarwati Sukmono , Mas Oetarjo
743-762
Abstract : 35
View Article : 22

THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)

DOI : 10.61796/jaide.v1i9.926
Angraini Putri Imawati , Mochamad Rizal Yulianto , Rita Ambarwati Sukmono
19-29
Abstract : 254
View Article : 134

THE ROLE OF CONSUMER LENDING IN IMPROVING THE LIVING WELLBEING OF THE COUNTRY'S POPULATION

DOI : 10.61796/jaide.v1i3.461
Yakhshimuratova Khasiyat Khudaibergenovn
36-39
Abstract : 63
View article : 45

THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS

DOI : 10.61796/jaide.v2i10.1501
Adhelia Cahya Puspita , Rita Ambarwati Sukmono , Mochamad Rizal Yulianto
622-635
Abstract : 86
View Article : 35

THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP

DOI : 10.61796/jaide.v2i4.1517
Indri Kurniasari , Muhammad Yani
279-299
Abstract : 13
View Article : 8

THE INFLUENCE OF PRICE PERCEPTION, BRAND AWARENESS AND QUALITY PERCEPTION ON BUYING INTEREST IN CHAMP NUGGETS IN EAST JAVA WITH BRAND IMAGE AS AN INTERVENING VARIABLE

DOI : 10.61796/jaide.v2i3.1511
Hamzah Lutfi , Rita Ambarwati Sukmono
207-229
Abstract : 17
View Article : 6

CELEBRITY INFLUENCE AND ADVERTISEMENT EFFECTIVENESS: HOW CHA EUN WOO AFFECTS PURCHASE DECISIONS FOR WALL’S CORNETTO WHITE ROSE

DOI : 10.61796/jaide.v1i9.925
Roudlotul Auwalina , Rizky Eka Febriansah , Dewi Komala Sari
7-18
Abstract : 172
View Article : 86

THE RELATIONSHIP OF PRODUCT KNOWLEDGE, COMPANY IMAGE, AND PROMOTION ON PURCHASING DECISIONS FOR UNILEVER INDONESIA PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v1i12.1541
Rangga Ramadhani , Rizky Eka Febriansah
52-63
Abstract : 13
View Article : 6

SUSTAINABLE MARKETING STRATEGY BASED ON GREEN ECONOMY AND ENVIRONMENTALLY FRIENDLY PRODUCTS ITS IMPACT ON BUSINESS SUSTAINABILITY IN FAST-MOVING MUSLIM CONSUMER GOODS (FMMCG) SECTOR

DOI : 10.61796/jaide.v2i10.1504
Titis Purwaningrum , La Ode Sugianto , Wijianto
698-716
Abstract : 123
View Article : 34

THE INFLUENCE OF FINANCIAL LITERACY AND SPENDING HABITS ON SHOPPING DECISIONS IN MARKETS WITH PERSONAL PREFERENCE AS A MODERATION VARIABLE

DOI : 10.61796/jaide.v2i6.1530
Arsy Maulana Firdaus , Sigit Hermawan
386-400
Abstract : 18
View Article : 5

THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO

DOI : 10.61796/jaide.v2i4.1518
Khoirun Nisa Ashada , Dewi Komala Sari
300-314
Abstract : 16
View Article : 7

THE INFLUENCE OF TIKTOK CONTENT ON DIGITAL MARKETING OF ELECTRONIC PRODUCTS ON E-COMMERCE: A SYSTEMATIC LITERATURE REVIEW

DOI : 10.61796/jaide.v1i9.588
Mochamad Rizal Yulianto , Akhmad Nur Mubarok , Muhammad Suyogo , Alshaf Pebrianggara , Istian Kriya Almanfaluti
1-6
Abstract : 528
View Article : 191

THE ROLE OF CELEBRITY ENDORSEMENT, CONTENT MARKETING, AND PRODUCT QUALITY ON PURCHASING DECISIONS OF ULTRA MILK BRAND UHT MILK PRODUCTS

DOI : 10.61796/jaide.v2i7.1538
Yunia Najachatul Chusnah , Lilik Indayani , Kumara Adji Kusuma , Rizky Eka Febriansah
476-486
Abstract : 16
View Article : 6

SUSTAINABLE MARKETING STRATEGY THROUGH SOCIAL MEDIA AS A SUPPORTING FORCE FOR FOOD SECURITY IN CHILI AND TOMATO SEED PRODUCTS

DOI : 10.61796/jaide.v2i1.1484
Sefi Lefberti Arisanto , Hadiah Fitriyah
47-68
Abstract : 18
View Article : 7

THE INFLUENCE OF ECONOMIC LITERACY, FINANCIAL LITERACY AND SELF CONTROL ON CONSUMER BEHAVIOR AMONG SHOPEE USERS AMONG MUHAMMADIYAH UNIVERSITY STUDENTS IN SIDOARJO

DOI : 10.61796/jaide.v2i9.1550
Senja Putri Juanita , Fityan Izza Noor Abidin
607-621
Abstract : 14
View Article : 8

MARKETING STRATEGY ANALYSIS TO IMPROVE BRAND IMAGE ON THE INSTAGRAM ACCOUNT @MIXUEINDONESIA

DOI : 10.61796/jaide.v2i1.1482
Muchammad Riza Zulfikar , Didik Hariyanto
20-27
Abstract : 12
View Article : 7

IMAGE BRANDING STRATEGY OF TANDURIA ORGANIC FERTILIZER AND PESTICIDE PRODUCTS

DOI : 10.61796/jaide.v2i9.1547
Dewah Hari Sayogo , Nur Magfirah Aestetika2
574-581
Abstract : 16
View Article : 8

E-COMMERCE APPLICATIONS IN INCREASING CONSUMER ACCESS TO MUSLIM BOUTIQUE PRODUCTS USING THE WATERFALL METHOD

DOI : 10.61796/jaide.v2i12.1555
Moch Irwan Al Khafid , Nuril Lutvi Azizah , Yulian Findawati , Ade Eviyanti
845-854
Abstract : 12
View Article : 3

THE INFLUENCE OF BRAND LOYALTY, PERCEIVED QUALITY AND BRAND TRUST ON REPEAT PURCHASE OF UNILEVER PRODUCTS

DOI : 10.61796/jaide.v2i3.1513
Audi Prima Ramadhani , Rizky Eka Febriansah , Mochamad Rizal Yulianto
230-251
Abstract : 16
View Article : 7

SOCIAL PRESENCE AND REPURCHASE INTENTION IN SOCIAL COMMERCE PLATFORMS: THEORETICAL REVIEW

DOI : 10.61796/jaide.v2i8.1431
Jiao Ying Da , Ooi Boon Keat
494-512
Abstract : 80
View Article : 15

THE EFFECT OF PRODUCT QUALITY, WORD OF MOUTH, AND BRAND TRUST ON PURCHASING DECISIONS OF YUSUF TEMPE MSMES

DOI : 10.61796/jaide.v2i10.1588
Rangga Nur Zaifatl Amri , Satrio Sudarso , Lilik Indayani
717-742
Abstract : 51
VIEW ARTICLE : 20

MANAGEMENT OF CONSTRUCTION OBJECTS WITHIN THE SYSTEMATIZATION OF RESIDENTIAL REAL ESTATE PROPERTIES

DOI : 10.61796/jaide.v1i4.522
Diyarova Mahliyo Islamovna
33-38
Abstract : 64
View article : 62

ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP

DOI : 10.61796/jaide.v2i3.1510
Wahyu Karobby , Mochamad Rizal Yulianto , Istian Kriya Almanfaluti , Bayu Hari Prasojo
190-206
Abstract : 21
View Article : 9

THE ROLE OF AUDIT QUALITY AS A MODERATOR IN THE DETERMINANTS OF EARNINGS MANAGEMENT

DOI : 10.61796/jaide.v3i1.1609
Ruci Arizanda Rahayu , Intan Kumalasari , Nihlatul Qudus Sukma Nirwana , Herman Ernandi
95-118
Abstract : 29
View Article : 12
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