THE STANDARD OF LIVING OF THE POPULATION AND FACTORS INFLUENCING IT
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Objective: Improving the standard of living of the population represents a central objective of state economic policy and a key condition for sustainable socio-economic development. The standard of living is a complex and multidimensional category that reflects not only the level of income and consumption, but also the degree of satisfaction of material, cultural, and spiritual needs, as well as the overall quality of life. This study aims to reveal the economic essence of the population’s standard of living and to systematize the main factors influencing its formation and development. Method: The research is based on a theoretical and conceptual methodological framework, using general scientific methods such as analysis and synthesis, induction and deduction, comparison, abstraction, systematization, and generalization. A comparative review of domestic and foreign scholarly approaches allowed the identification of common and distinctive features in defining the standard of living. Results: The results show that the standard of living should be interpreted as an integrated indicator of social well-being determined by income levels, the structure and scale of consumption, access to social infrastructure, and subjective life satisfaction. Particular attention is given to the role of income differentiation and social policy instruments. The study concludes that an adequate assessment requires a multidimensional system of indicators combining quantitative and qualitative parameters. Novelty: This study systematizes the main factors influencing the formation and development of the population’s standard of living and substantiates the need for a multidimensional system of indicators integrating economic, social, and subjective components.
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