THE IMPACT OF RELIGIOUS TOURISM ON THE ECONOMIC AND SOCIO-CULTURAL ASPECTS OF PALANGKA RAYA CITY
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Objective: This study aims to examine the economic and socio-cultural impacts of religious tourism in the multi-cultural city of Palangka Raya, focusing on its effects on local community welfare, the preservation of social identity, and the protection of sacred heritage from commercialization. Method: A qualitative case study design was employed, using in-depth interviews with religious leaders, tourism officials, business actors, and community members, supplemented by participant observation and document review. Results: The findings indicate that religious tourism positively impacts the local economy by creating livelihood opportunities, fostering small trade, and enhancing the cultural craft industry. Socially, it encourages cultural rejuvenation and inter-faith solidarity, although challenges related to infrastructure development, stakeholder collaboration, and cultural sensitivity remain. Novelty: This paper provides a unique perspective on religious tourism within a multi-faith Bornean context, highlighting its potential for holistic development when supported by comprehensive planning and local involvement. It contributes to the academic understanding of religious tourism in emerging destinations, offering nuanced insights into tourism dynamics in diverse religious settings.
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